Have you ever come across a successful brand without spending a dime on advertising? The key here is word-of-mouth marketing (WOMM). What is word-of-mouth marketing? Why is it so effective? Let us learn with Phen the “enchanted” tricks of word-of-mouth marketing that have turned many advertising campaigns into “immortal” that any marketer wants to learn.
- Marketing by rumors – Buzz Marketing
Buzz marketing is a form of using an entertainment campaign or “leaking” news for consumers to talk about your products, services, or brands. Just like so many incidents of “unintentional” (but intentional) information leaks by studios, singers, and technology companies, to promote curiosity, cause a stir, and become a topic of discussion.
- Viral Marketing – Viral Marketing
Viral marketing is a form of advertising products and services through internet portals, windows in web browsers, and email-attached advertisements sent to many audiences. An example illustrates the level. Viral Marketing is the ALS Ice Challenge. This challenge existed before being used by the ALS Association to raise donations. However, the widespread dissemination of ALS videos on social media created a worldwide phenomenon that increased awareness of ALS and helped ALS raise $115 million in donations in the summer of 2014 alone.
- Community Marketing – Community Marketing
Community marketing is often present in fan clubs, forums, or groups of similar interests… Through the support of this form of marketing, members freely share information and interest in the community. Your product, service or brand. The explosion of communities, both online and offline, has contributed to helping businesses access and deploy their brand product image marketing.
- Placement Marketing – Product Seeding/Celebrity Product Placement
Placement marketing uses the power of influential celebrities to influence consumer purchasing decisions. More than simply praising or encouraging certain products in advertisements, the fact that celebrities personally use the product and recommend it will increase consumer confidence.
- Marketing on personal pages – Brand Blogging
With this form of marketing, you can use your employees to encourage them to introduce themselves and share about your products/services on your personal blog. The primary purpose of this work is to create a “real reputation” for the company, and when consumers access information, there will be more trust than reading too flashy advertising lines.