Businesses love having a first-page ranking. Why? Because they have the ability to “voluntarily” direct the majority of search traffic to their website.
Different sorts of media and techniques are used in search engine optimization to raise the ranking of your website on Google! A knowledgeable SEO expert should be able to help you rank your website with or without paid advertising.
There should be a fundamental SEO blueprint that every strategist should follow, although Google’s algorithm has altered the ideal SEO numerous times. That does not exclude us from being unique or from observing the same practice differently.
Setting a clear SEO goal!
SEO plans and business goals should go hand in hand, especially if you want your content to represent your brand.
SEO goals should be flexible but also focus on a niche market. Everyone wants to rank higher on the search engines. When you narrow down the topic, such as “increase the number of visitors who choose a design package,” you have better SEO tactics to accomplish this goal.
You can change this goal to “I want my SEO to increase my revenue”, which you will design your SEO to funnel site visitors through a sales transaction while they are visiting your website or blogs.
SEO goals should be specific and measurable because you need to learn and understand your website performance and SEO. When Google scans your website, they are likely to rank it higher with good quality and quantity of content. So, How Long Should Blog Posts Be?
Sales landing pages: A minimum word count of 600 words – however, the content length depends on the product or service and what the reader needs to see.
Blog posts: depends on the search queries, at least 700 words. Other queries lend themselves to a longer word count.
In an article from Hubspot 2021, their studies mentioned that blog post lengths of 2,100 to 2,400 words had outperformed Google Ranking. However, before you freak out about writing 2000-word content, Hubspot also said in their study that lower word count blogs, about 1,500, also attract traffic to their site. (https://blog.hubspot.com/marketing/how-long-should-your-blog-posts-be-faq)
A thing to keep in mind is that you should review your website and your SEO plan every 4 to 6 months.
Basic elements to help with your search engine
After making sure the goal is specific and attainable. Otherwise, you can lose track of your SEO efforts. In certain circumstances, poor SEO methods are wasting your time. Google detects and ranks your blogs using search engine crawlers. To make it simpler for Google to “find” you, you should follow a basic setup for your website and blog. Understanding these SEO blueprint criteria would be best to help your content “score” higher on Google.
Some of the parameters used by a search engine crawler to determine your site’s ranking in a set of results are as follows:
- Anchor text
- Site popularity
- Link context
- Topical links
- Title tags
- Site language
- Site maturity
Optimized Site Hierarchy
You should optimize your website for the best performance and potential pages. Top priority pages should be the ones your visitors will most naturally gravitate to. For example, in most cases, it is your home page. Your homepage needs to have three main goals:
- Introduce your visitor to your business: you showcase the right product and services that the visitors are searching for.
- Engage your visitor with customer journey: When a consumer reaches your website via search queries, it should assist them in resolving their issues. Would your website be able to guide your customers to the ultimate goals of the sales funnel?
- Establish your brand’s voice and credibility: Even if your visitors do not convert, will they remember your brand after viewing your website? Or, if your buyers already love your brand, would they recommend it to people?
After optimizing your homepage, you should use the sitemap hierarchy to select the following priority pages for SEO. The main header navigation, in particular, provides another simple approach to choosing sites to improve. Pages linked from the header navigation often acquire the most internal authority and have the best chance of ranking highly. These pages are a great start if you want to avoid being bogged down in analytical paralysis.
SEO assessment is an in-depth SEO analysis; you should create a checklist of essential elements of each webpage to help assist you with keyword and content strategies. The most effective method is to audit your current website and categorize it into tables. In this case, you could see what areas need to be improved and what elements you are missing in your SEO strategies.
It should follow 3 categories
1) On-page SEO
Like the word On-site, SEO is built to serve human visualization. With Google algorithm, it understands your website is designed for humans. A practical on-site SEO is favored by Google because they know it’s relevant, reliable and high-quality.
Main goal of on-site SEO is helping both search parties (Google and users) understand:
- Website content
- Search terms and queries
- Authority ranking
To serve this purpose, you should check:
- Site/page tags: search engine crawler does not only read the content of your words but also your backend code. However, you don’t need an impressive developer background to assist you with this tag. Google scans for your Title tag (H1/H2/H3), Meta Tags, and Meta description and identifies if they are relevant to your context.
- Authentic content: Google’s algorithms are a complicated system that retrieves data from its search index and delivers the best possible results for a query in real-time. Even though Google is based on an AI system, it imposes detrimental punishment on spam and copyright infringement. Indeed, they are in favor of authentic, original, and well-written content. In addition, you should also update your content and pay attention to how fresh your content is. Some of the topics are irrelevant to the public, and Google will replace them with newer content. SEO is an ongoing process, and it requires innovation and creativity.
- Keywords: Overall, everything would tie back to your keywords. Each piece of content that you wrote has to serve one purpose. In the past, keyword math got rigged with spam, hidden text, and black hat SEO. Google AI can now understand your “related” keyword queries; they know the topic of your content. Google now lines up your content with the user search intention about how reliable your content is for a specific topic. So, spamming keywords is no longer working with the new Google algorithm.
- Site Links: to build an effective website, it should contain internal and external links; crawlers and spiders look for links on your site to collect data and traverse through your site. One of the reasons that could affect your site’s security and speed is broken links; they serve no purpose and can be attacked easily by malware. Moreover, broken links must be fixed, or they are harmful to your site competition.
- Site Map: The Sitemaps protocol allows Google to notify search engines about crawlable URLs on a website. A Sitemap is an XML file that lists a website’s important pages, making sure Google can find and crawl them all. It helps Google to understand your website URLs the most accurately.
2) Off-page SEO:
Off-site, SEO is more like what is your reach to potential customers. Sometimes, your website alone does not provide enough reputation for your brand because it is new or lacks SEO effort. However, external links to a website that has more traffic can drive visitors to your website. Google algorithm favors websites that are recommended by credible sources; we can call these “external backlinks.”
In a study by Moz, backlinks play 50% of ranking factor weight to the Google search engine results pages (SERPs).
There are three main types of backlinks:
- Natural links are from outsider editors who share on their page about your website without any involvement from the page owner. It may be an idea, a news item, or a voluntarily taken action that another website author found your piece content “useful” and suggested to their reader. For example, a tech website presents the Weapon Agency to its users as one of Utah’s local website design companies.
- Manually built links are obtained through planned link-building third parties. These links could originate from business partners, influencers’ endorsements, or clients’ references to get more people to visit your website.
- Self-created links are built by actions such as a backlink with optimized anchor text in an online directory, forum, blog comment signature, or press release. Be cautious since specific self-created link-building strategies lean toward black hat SEO and are disfavored by search engine algorithms.
After finishing creating your SEO plan, you can now take the time to put together all of the information that you’ve gathered into a cohesive picture of the SEO efforts you should be making. Your SEO plan is more than just a picture of what’s there and what’s not, however. This is the document that you use to tie everything together: current standing, marketing efforts, capital expenditures, time frames—all of it.